:root{--bg: #0b0a0f;--bg-alt: #17101f;--bg-elevated: #1e1828;--panel: #16131d;--panel-2: #1d1a27;--border: #2a2536;--border-soft: #231e2e;--text: #f6f4fa;--muted: #a097b0;--muted-2: #7a7287;--accent: #4B3B5C;--accent-2: #7A618F;--accent-3: #B89FD0;--error: #ff5b6a;--success: #8fd2b5;--data-marketing: #2dd4bf;--data-sales: #ffd60a;--data-service: #ec4899}*{box-sizing:border-box}html{scroll-behavior:smooth}html,body{margin:0;padding:0}body{background:var(--bg);color:var(--text);font-family:Arial,Helvetica,sans-serif;line-height:1.55;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}.skip-link{position:absolute;left:0;top:0;padding:10px 16px;background:var(--accent);color:#fff;font-weight:700;text-decoration:none;border-radius:0 0 8px;z-index:100;transform:translateY(-120%);transition:transform .14s ease}.skip-link:focus{transform:translateY(0);outline:2px solid var(--accent-3);outline-offset:2px}:focus-visible{outline:2px solid var(--accent-3);outline-offset:2px;border-radius:6px}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition-duration:.01ms!important;animation-duration:.01ms!important}}.container{width:100%;max-width:1120px;margin:0 auto;padding:0 24px}.container.narrow{max-width:760px}.eyebrow{display:inline-block;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--accent-3);font-weight:700;margin-bottom:18px}.lede{font-size:18px;line-height:1.65;color:var(--muted);max-width:720px;margin:0 0 28px}.lede strong{color:var(--text);font-weight:700}h1{font-size:clamp(48px,9vw,120px);line-height:.95;font-weight:900;margin:0 0 24px;letter-spacing:-.03em;text-transform:none}h1 em{font-style:normal;background:linear-gradient(135deg,var(--accent-3),var(--accent-2));-webkit-background-clip:text;background-clip:text;color:transparent}h2{font-size:clamp(32px,5.6vw,72px);line-height:1.02;font-weight:900;margin:0 0 24px;letter-spacing:-.025em}h2 em{font-style:italic;color:var(--accent-3)}h3{margin:0 0 12px;font-size:19px;font-weight:700;color:var(--text);letter-spacing:-.01em}p{margin:0 0 14px;color:var(--muted)}a{color:inherit}.text-link{color:var(--accent-3);text-decoration:none;font-weight:700;border-bottom:1px dashed rgba(184,159,208,.35)}.text-link:hover{border-bottom-style:solid}section.section{padding:96px 0;position:relative;border-top:1px solid transparent}@media(max-width:640px){section.section{padding:64px 0}}section.section.dark{background:var(--bg-alt)}section.section.spotlight{background:var(--bg);overflow:hidden}section.section.spotlight:before{content:"";position:absolute;width:800px;height:800px;top:var(--glow-top, -20%);left:var(--glow-left, auto);right:var(--glow-right, auto);bottom:var(--glow-bottom, auto);background:radial-gradient(circle,var(--spotlight-color, rgba(122,97,143,.22)) 0%,transparent 60%);pointer-events:none;z-index:0;filter:blur(20px)}section.section.spotlight .container{position:relative;z-index:1}.bg-marquee{position:absolute;inset:0;overflow:hidden;pointer-events:none;display:flex;align-items:center;z-index:0;opacity:.06}.bg-marquee-track{display:flex;gap:60px;white-space:nowrap;animation:bg-marquee-scroll 40s linear infinite;font-size:clamp(80px,14vw,180px);font-weight:900;letter-spacing:-.04em;line-height:1;color:var(--accent-3)}.bg-marquee-track span{flex:0 0 auto}@keyframes bg-marquee-scroll{0%{transform:translate(0)}to{transform:translate(-50%)}}@media(prefers-reduced-motion:reduce){.bg-marquee-track{animation:none}}section.section.panel{background:linear-gradient(180deg,var(--bg-elevated),var(--bg-alt));box-shadow:inset 0 -60px 80px -60px #7a618f26}.chapter{display:inline-flex;align-items:baseline;gap:14px;margin-bottom:24px;font-size:12px;font-weight:800;letter-spacing:.18em;text-transform:uppercase;color:var(--muted-2)}.chapter .chapter-num{font-size:48px;font-weight:900;letter-spacing:-.04em;line-height:.9;background:linear-gradient(135deg,var(--chapter-color, var(--accent-3)),var(--chapter-color-2, var(--accent-2)));-webkit-background-clip:text;background-clip:text;color:transparent;font-variant-numeric:tabular-nums}.chapter .chapter-label{color:var(--muted);letter-spacing:.14em}.chapter .chapter-divider{width:40px;height:1px;background:var(--border);align-self:center}section.section.has-ornament:after{content:"";position:absolute;top:32px;right:32px;width:120px;height:120px;background-image:radial-gradient(circle,rgba(184,159,208,.22) 1px,transparent 1.5px);background-size:14px 14px;opacity:.6;pointer-events:none}@media(max-width:720px){section.section.has-ornament:after{display:none}}.btn-hero-primary{display:inline-flex;align-items:center;gap:10px;text-decoration:none;font-weight:700;font-size:16px;color:#fff;background:linear-gradient(135deg,var(--accent),var(--accent-2));padding:16px 26px;border-radius:12px;box-shadow:0 14px 36px #4b3b5c8c;transition:filter .16s ease,transform 80ms ease;letter-spacing:.01em;border:0;cursor:pointer;font-family:inherit}.btn-hero-primary:hover{filter:brightness(1.1)}.btn-hero-primary:active{transform:translateY(1px)}.btn-hero-primary .arrow{transition:transform .18s ease}.btn-hero-primary:hover .arrow{transform:translate(3px)}.btn-secondary{display:inline-flex;align-items:center;gap:8px;padding:14px 22px;background:transparent;border:1px solid var(--border);color:var(--text);font-weight:700;font-size:15px;text-decoration:none;border-radius:12px;transition:border-color .16s ease,background .16s ease}.btn-secondary:hover{border-color:var(--accent-2);background:#7a618f1a}.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:14px}.cta-sub{display:block;margin-top:14px;color:var(--muted-2);font-size:13px}.card-base{background:linear-gradient(180deg,var(--panel),var(--panel-2));border:1px solid var(--border);border-radius:16px;padding:26px 24px}.site-footer{padding:36px 0 48px;border-top:1px solid var(--border-soft);background:var(--bg-alt)}.footer-top{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:14px}.footer-top img{height:28px;width:auto;display:block;opacity:.9}.footer-right{color:var(--muted-2);font-size:13px;display:flex;gap:10px;align-items:center;flex-wrap:wrap}.footer-right a{color:var(--muted);text-decoration:none;border-bottom:1px dashed var(--border)}.footer-right a:hover{color:var(--text)}body.article-body{background:#fafaf8;color:#1c1822}body.article-body main{background:#fafaf8}.article-container{max-width:760px;margin:0 auto;padding:0 24px}@media(max-width:720px){.article-container{padding:0 20px}}.article-hero{background:#fafaf8;padding:48px 0 32px;border-bottom:1px solid #e8e4ed}.article-crumbs{font-size:13px;color:#5e5469;margin-bottom:20px;font-family:Inter,-apple-system,BlinkMacSystemFont,sans-serif}.article-crumbs a{color:#4b3b5c;text-decoration:none}.article-crumbs a:hover{text-decoration:underline}.crumb-sep{color:#b8b0c4;margin:0 2px}.crumb-current{color:#1c1822}.article-eyebrow{display:inline-block;font-family:Inter,sans-serif;font-size:11px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:#7a618f;padding:6px 12px;background:#7a618f14;border-radius:999px;margin-bottom:18px}.article-headline{font-family:Fraunces,Georgia,serif;font-size:clamp(34px,5.4vw,52px);font-weight:600;line-height:1.12;letter-spacing:-.018em;color:#1c1822;margin:0 0 18px}.article-subhead{font-family:Inter,sans-serif;font-size:clamp(17px,2.1vw,20px);line-height:1.55;color:#4a4256;margin:0 0 32px;max-width:640px}.article-byline-strip{display:flex;align-items:center;gap:14px;padding:16px 0;border-top:1px solid #e8e4ed;border-bottom:1px solid #e8e4ed}.article-byline-avatar{width:44px;height:44px;border-radius:50%;object-fit:cover;border:2px solid #4B3B5C}.article-byline-text{font-family:Inter,sans-serif;font-size:14px;line-height:1.45;color:#1c1822;display:flex;flex-direction:column;gap:2px}.article-byline-text a{color:#4b3b5c;font-weight:700;text-decoration:none}.article-byline-text a:hover{text-decoration:underline}.article-byline-meta{font-size:13px;color:#6b6478}.article-byline-meta .dot{margin:0 6px;opacity:.6}.article-hero-image{margin:32px -24px 0}.article-hero-image img{width:100%;height:auto;display:block;border-radius:4px}@media(min-width:760px){.article-hero-image{margin:32px 0 0;border-radius:6px;overflow:hidden}}.article-body-wrap{padding:40px 24px 56px;font-family:Inter,-apple-system,BlinkMacSystemFont,sans-serif;font-size:18px;line-height:1.72;color:#1c1822}.article-body-wrap>*{max-width:100%}.article-body-wrap section{padding:0;background:transparent!important;border:0;margin:0}.article-body-wrap section.section,.article-body-wrap section.section.dark,.article-body-wrap section.hero,.article-body-wrap section.final-close{background:transparent!important;padding:0;margin:0;border:0}.article-body-wrap .container,.article-body-wrap .container.narrow{max-width:100%;padding:0}.article-body-wrap h2{font-family:Fraunces,Georgia,serif;font-size:clamp(26px,3.4vw,32px);font-weight:600;line-height:1.2;color:#1c1822;margin:56px 0 16px;letter-spacing:-.012em}.article-body-wrap h2:first-child{margin-top:0}.article-body-wrap h3{font-family:Inter,sans-serif;font-size:22px;font-weight:700;line-height:1.3;color:#1c1822;margin:36px 0 12px}.article-body-wrap h4{font-family:Inter,sans-serif;font-size:18px;font-weight:700;color:#1c1822;margin:28px 0 10px}.article-body-wrap p{margin:0 0 18px;color:#2a2335}.article-body-wrap p strong{color:#1c1822;font-weight:700}.article-body-wrap a{color:#4b3b5c;text-decoration:underline;text-decoration-color:#4b3b5c59;text-underline-offset:3px;font-weight:500}.article-body-wrap a:hover{color:#2dd4bf;text-decoration-color:currentColor}.article-body-wrap ul,.article-body-wrap ol{margin:0 0 24px;padding-left:24px}.article-body-wrap li{margin-bottom:10px;color:#2a2335}.article-body-wrap li strong{color:#1c1822}.article-body-wrap ul.bullets li::marker,.article-body-wrap ul li::marker{color:#7a618f}.article-body-wrap .lede{font-family:Fraunces,Georgia,serif;font-size:21px;line-height:1.6;font-style:italic;color:#3a3147;border-left:3px solid #7A618F;padding:0 0 8px 16px;margin:0 0 28px}.article-body-wrap .eyebrow{display:inline-block;font-family:Inter,sans-serif;font-size:11px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:#7a618f;margin:32px 0 10px}.article-body-wrap dl.faq{margin:24px 0}.article-body-wrap dl.faq dt{font-family:Inter,sans-serif;font-weight:700;color:#1c1822;margin-top:24px;font-size:17px}.article-body-wrap dl.faq dd{color:#2a2335;margin:8px 0 0;padding:0;line-height:1.65}.article-body-wrap .callout{background:#f4eef9;border-left:4px solid #7A618F;padding:20px 22px;border-radius:8px;margin:28px 0;font-size:16.5px}.article-body-wrap .callout-label{font-family:Inter,sans-serif;font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#4b3b5c;display:block;margin-bottom:8px}.article-body-wrap .callout p:last-child{margin-bottom:0}.article-body-wrap .callout.tip{background:#e9f9f4;border-left-color:#2dd4bf}.article-body-wrap .callout.tip .callout-label{color:#047857}.article-body-wrap .callout.warning{background:#fef4e0;border-left-color:#ffd60a}.article-body-wrap .callout.warning .callout-label{color:#92660a}.article-body-wrap .callout.example{background:#fce7f3;border-left-color:#ec4899}.article-body-wrap .callout.example .callout-label{color:#9d174d}.article-body-wrap blockquote{border-left:3px solid #7A618F;padding:8px 0 8px 24px;margin:32px 0;font-family:Fraunces,Georgia,serif;font-size:22px;font-style:italic;line-height:1.5;color:#3a3147}.article-body-wrap blockquote cite{display:block;margin-top:14px;font-family:Inter,sans-serif;font-size:13px;font-style:normal;color:#6b6478}.article-body-wrap .stat{display:inline-block;font-family:JetBrains Mono,monospace;background:#f6f4fa;border:1px solid #e8e4ed;padding:2px 8px;border-radius:4px;font-size:.95em;color:#4b3b5c;font-weight:600}.article-body-wrap table{width:100%;border-collapse:collapse;margin:24px 0;font-size:15px}.article-body-wrap table th{background:#f6f4fa;padding:12px 14px;text-align:left;font-family:Inter,sans-serif;font-weight:700;color:#1c1822;border-bottom:2px solid #4B3B5C}.article-body-wrap table td{padding:11px 14px;border-bottom:1px solid #e8e4ed;vertical-align:top;color:#2a2335}.article-body-wrap figure{margin:32px -24px}@media(min-width:760px){.article-body-wrap figure{margin:32px 0}}.article-body-wrap figure img{width:100%;height:auto;display:block;border-radius:6px}.article-body-wrap figcaption{font-family:Inter,sans-serif;font-size:13px;color:#6b6478;text-align:center;padding:10px 16px 0}.article-body-wrap hr{border:0;border-top:1px solid #e8e4ed;margin:40px 0}.article-body-wrap .byline-section,.article-body-wrap .author-byline{display:none}.article-body-wrap .btn-hero-primary,.article-body-wrap .btn-secondary{display:inline-block;padding:12px 22px;border-radius:999px;font-family:Inter,sans-serif;font-weight:700;font-size:15px;text-decoration:none}.article-body-wrap .btn-hero-primary{background:#4b3b5c;color:#f6f4fa}.article-body-wrap .btn-hero-primary:hover{background:#2a2335;color:#fff}.article-body-wrap .btn-secondary{background:transparent;color:#4b3b5c;border:2px solid #4B3B5C}.article-body-wrap .arrow{margin-left:4px}.article-body-wrap .inline-link{color:#4b3b5c;font-weight:700}.article-body-wrap .cta-row{display:flex;gap:12px;flex-wrap:wrap;margin:24px 0}.article-footer{background:#f6f4fa;padding:48px 0 64px;border-top:1px solid #e8e4ed;margin-top:24px}.article-author-card{display:grid;grid-template-columns:80px 1fr;gap:20px;align-items:start;padding:24px;background:#fff;border:1px solid #e8e4ed;border-radius:14px;margin-bottom:20px}.article-author-card img{width:80px;height:80px;border-radius:50%;object-fit:cover;border:3px solid #4B3B5C}.article-author-card .aa-label{font-family:Inter,sans-serif;font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#7a618f;margin:0 0 6px}.article-author-card .aa-name{font-family:Fraunces,Georgia,serif;font-size:22px;margin:0 0 8px;color:#1c1822}.article-author-card .aa-name a{color:#1c1822;text-decoration:none}.article-author-card .aa-name a:hover{color:#4b3b5c;text-decoration:underline}.article-author-card .aa-bio{font-family:Inter,sans-serif;font-size:15px;line-height:1.6;color:#4a4256;margin:0}.article-cta-card{background:linear-gradient(135deg,#4b3b5c,#2a2335);color:#f6f4fa;padding:28px 24px;border-radius:14px;text-align:center}.article-cta-card .cta-label{font-family:Inter,sans-serif;font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#b89fd0;margin:0 0 8px}.article-cta-card .cta-headline{font-family:Fraunces,Georgia,serif;font-size:22px;line-height:1.3;margin:0 0 18px}.article-cta-card .cta-btn{display:inline-block;background:#f6f4fa;color:#4b3b5c;padding:12px 28px;border-radius:999px;font-family:Inter,sans-serif;font-weight:700;font-size:15px;text-decoration:none}.article-cta-card .cta-btn:hover{background:#fff;color:#2a2335}@media(max-width:720px){.article-author-card{grid-template-columns:1fr;text-align:center}.article-author-card img{margin:0 auto}}.media-hero,.media-inline{padding:24px 0;background:#0b0a0f}.figure-hero,.figure-inline{margin:0}.figure-hero img,.figure-inline img{width:100%;height:auto;display:block;border-radius:12px;border:1px solid rgba(184,159,208,.12)}.media-hero{padding-top:8px;padding-bottom:28px}