Local Benchmark Report

You vs. the median vs. the top 25%.

Pick your trade and metro, plug in your real numbers, and see exactly where you stand against other local contractors and where the top performers are pulling ahead.

Benchmarks combine public industry reporting for local service trades with real performance data pulled from active Mastodon Marketing client accounts (current sample: 6 businesses, growing every month). Treat the comparison as directional, not an audited industry study.

Your numbers

Trade

Metro area

Cost per lead ($)

Close rate (%)

Average ticket ($)

Google reviews (total count)

GBP calls per month (from your Google Business Profile)

% of leads from Google (Search + Maps + GBP)

Quick read

Based on your numbers for HVAC in Houston, TX:

Metrics trailing median

0 / 6

Full comparison + dollar gap

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Enter your info and we will unlock the complete table (you, median, top 25%, on every metric) plus the estimated monthly dollar gap, right here on this page. No pitch first, just the numbers.

How you stack up

Benchmarks below are built from typical performance ranges we see across HVAC contractors in Houston, TX. A red flag means you're trailing the median local competitor on that metric.

You Local median Top 25%

Metric	You	Median	Top 25%	Bars	Status

Where you're leaving money on the table

Estimated monthly gap vs. top 25% $0

Estimate assumes your Google-driven call volume scales to total lead volume at your reported "% leads from Google," then compares revenue at your close rate and ticket size against what the top quartile in your market converts and charges. Directional, not an audit.

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Fill out the form above and it unlocks right here: every metric, side by side, plus your estimated monthly dollar gap versus the top 25% in your market.