MASTODON MARKETING Free tool
Local Benchmark Calculator

You vs. your baseline vs. your target.

Plug in your real numbers, set the baseline and target you want to compare against, and see where the gap is and what it is worth each month.

The numbers pre-filled on this page are example assumptions, not industry benchmarks. We do not publish a sourced industry dataset here. Replace every example with your own numbers, your own history, or a source you trust. The tool only does the math on what you enter.

Your numbers

Example values. Replace them with yours.

Your comparison points

Example assumptions, not industry benchmarks. Set the baseline you want to beat and the target you are aiming for on each metric.

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Quick read

Based on your numbers for HVAC in Houston, TX:

Metrics below your baseline
0 / 6
Full comparison + dollar gap
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See your full benchmark comparison

Enter your info and we will unlock the complete table (you, baseline, target, on every metric) plus the estimated monthly dollar gap, right here on this page. No pitch first, just the numbers.

How you stack up

Comparison for HVAC in Houston, TX, using the baseline and target you entered above. A red flag means you are below your own baseline on that metric.

You Your baseline Your target
Metric You Baseline Target Bars Status

Where you're leaving money on the table

    Estimated monthly gap vs. your target $0

    Estimate assumes your Google-driven call volume scales to total lead volume at your reported "% leads from Google," then compares revenue at your close rate and ticket size against the target close rate and ticket you entered. Directional, not an audit.

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    Your full comparison is ready

    Fill out the form above and it unlocks right here: every metric, side by side, plus your estimated monthly dollar gap versus the target you set.