"We got a lead from Instagram that wanted us to build a 4,000 sq ft building. Social media can be a powerful marketing tool."
More calls. Bigger jobs.
Mastodon Marketing is a Houston marketing agency that works only with home services businesses and contractors. We handle the four things that turn a search into a booked job: getting you found when homeowners look for your trade, answering and following up on every call, booking work around the clock, and automating the scheduling, invoicing, and review requests that eat your evenings. The Starter plan is $397 a month, month to month, and includes a website, light SEO and AI-SEO, Google Business Profile optimization, and LeadExploder access. Ad management is an add-on from $500 a month per channel plus ad spend, and AI implementation is quoted per project. You own your site, your Google profile, and your phone number. Call (832) 979-8426.
Key takeaways
- Who is it for? Roofing, HVAC, plumbing, electrical, remodeling and construction, and restoration, plus adjacent trades like garage doors, pressure washing, and pest control.
- What does it cost? The Starter plan is $397 a month and includes a website, light SEO and AI-SEO, Google Business Profile optimization, and LeadExploder access. Ad management starts at $500 a month per channel plus ad spend. AI implementation is custom pricing.
- Are you locked in? Starter is month to month, and you keep ownership of your website, Google Business Profile, and phone number.
- What is actually delivered? Local visibility and search, paid ads, AI call answering and booking, and follow-up automation, reported in booked jobs rather than impressions.
- Where do you work? Houston and the surrounding metro.
- How do you start? Run the free visibility check or book a call to find out whether we are a fit for your trade.
Which starting point fits you?
| Starting point | What it costs | What you get back |
|---|---|---|
| Free visibility check | Free | A scored report showing where you appear for your trade in your area, where you do not, and who is taking those jobs instead. |
| Book a call | Free, no pitch | A straight answer on whether your trade and your market are a fit for us, and what we would do first if they are. |
| Starter plan | $397 a month, month to month | A website, light SEO and AI-SEO, Google Business Profile optimization, and LeadExploder access. You keep your site, your Google profile, and your number. |
| Ad management add-on | From $500 a month per channel, plus ad spend | We run Google Ads or Meta (Facebook and Instagram) for you. The fee goes up with your ad spend and is quoted on the call. |
| AI implementation | Custom pricing, request a quote | An AI receptionist, missed-call text-back automation beyond Starter, lead qualification, scheduling, and review automation. |
Marketing is one of the four things the U.S. Small Business Administration tells owners to run deliberately rather than by feel, and in Texas the trade licensing behind the work sits with the Texas Department of Licensing and Regulation.
Free check
When a homeowner searches for your trade, do you show up?
Somebody in your area is getting the call right now. Run a free visibility check and get a scored report showing exactly where you appear, where you don't, and who's taking the jobs instead.
It's not just ads
Four ways we keep your trucks busy.
Getting found is half the job. Answering the call, booking it, and following up is the other half. We build both halves, and you own all of it.
Book the jobs you actually want
Show up first when homeowners in your area go looking, and turn those searches into booked, high-ticket work. Replacements, installs, repipes. Not tire kickers.
Learn more →Never lose another call
Every call answered, every inquiry followed up in minutes, every job tracked from first ring to final invoice. Nothing slips between the truck and the office.
Learn more →Booked while you sleep
The 2am emergency call gets answered, qualified, and put on your calendar before your competitor’s voicemail even picks up. You see it in the morning.
Learn more →Get your evenings back
Scheduling, invoicing, review requests, and reporting that run themselves, so you’re not doing office work at 9pm after ten hours on the tools.
Learn more → No pitch, no pressure
Tell us your trade. We'll tell you if we fit.
Or call (832) 979-8426. Alex picks up.
5.0 · 15 Google reviews Most requested
Where most clients start.
Direct paths to the work people actually ask us about first.
Roofing
Marketing for roofers
Full replacements and insurance re-roofs, not small leak-repair calls. A retail pipeline that doesn’t depend on the next storm.
Read more → HVACMarketing for HVAC companies
Changeouts and installs booked in both seasons, plus the maintenance base that pays the bills through the slow months.
Read more → PlumbingMarketing for plumbers
Water heaters, repipes, and sewer jobs from customers who call you by name, not a shared-lead app.
Read more → ProofCase studies from the trades
Construction, restoration, and premium home services. Real client numbers, pulled straight from Analytics and Search Console.
Read more → AI implementation · custom quoteMissed-call text-back
Every missed call gets a text back in under 60 seconds, before the homeowner dials the next name on the list.
Read more → AI implementation · custom quote24/7 call answering
Every call answered around the clock, qualified, and booked into your calendar. The 2am emergency stops going to voicemail.
Read more → The part nobody wants to say out loud
Most agencies are built to win the pitch. Not your growth.
You've probably felt it in one of these three ways.
01 · THE SHARED-LEAD TREADMILL
You paid for the "lead." So did your competitors.
The app sold the same homeowner to everyone in the zip code, charged you either way, and called it a service. In 2023 the FTC ordered HomeAdvisor to pay up to $7.2 million and stop deceptively marketing its leads (FTC press release). You knew years before they did.
02 · THE LOCK-IN
A long contract, and nothing to show for it.
The agency owned your website, your Google profile, sometimes even your phone number. Leaving meant starting over from zero. So you stayed, and paid.
03 · THE VANITY REPORT
Green charts. Empty calendar.
Impressions up, clicks up, "engagement" up. Booked jobs: flat. If the report doesn’t talk in jobs and dollars, it’s hiding something.
THE PART NOBODY ELSE PUTS IN WRITING
We don't do hostage websites. Fire us. Keep everything.
You've heard the stories: the agency that owned the website, the phone number, even the Google profile, so leaving meant starting over from zero. We build on accounts you own. Your domain, your site, your Google Business Profile, your ad account, your call tracking. Month to month. If we stop earning it, fire us, and every piece keeps working the next morning.
Real outcomes, real clients
Numbers that actually moved.
Client figures come from the client's own Google Analytics, Search Console, or Business Profile, period over period. The Strata Construction figure is from the client's own review.
2×
We doubled RJT Construction's website traffic in 90 days.
2022
The year Mastodon Marketing was founded, in Pearland, TX.
4,000 sq ft
Size of the build a single Instagram lead asked Strata Construction for, in the client's own words.
5.0★
15 Google reviews. All five-star. Read them.
357
Monthly calls to RJT Construction, up from 249, after the rebuild.
6
Trades we serve: roofing, HVAC, plumbing, electrical, remodeling, restoration. That's it, on purpose.
We doubled RJT Construction's website visitors in 90 days. 1,532 to 3,863. Calls went from 249 a month to 357.
★★★★★
The scoreboard
Real jobs. Real numbers. No projections.
Every number below comes straight from the client's own Analytics, Search Console, or Business Profile, except the Strata Construction line, which is from the client's own review. Period over period, not a forecast.
- RJT Construction: monthly calls up from 249 to 357 after the rebuild.
- RJT Construction: website visitors doubled in 90 days, 1,532 to 3,863.
- Strata Construction: a single Instagram lead for a 4,000 sq ft build, per the client's own review.
- Pro-Fresh Houston: visitors up 117% after repositioning for the affluent suburbs they actually serve.
Straight from the accounts
Not our chart. Google's.
This is RJT Construction's actual Google Analytics, exported straight from the account. Monthly sessions, September 2025 through June 2026. The dotted line is the total.
More proof
And more like it.
"We use Mastodon Marketing for our company Pro-Fresh Houston and since utilizing their service we have seen an increase in business productivity 10 fold."
"They helped me reach the Top 3 listings in Google which has made a noticeable difference in visibility and inbound leads. Communication is top tier and they understand SEO to get you actual results."
"Alex at Mastodon really helped my company with implementing the right strategies for my Google Ads. We saw an immediate improvement and performance boost."
"Alex with Mastodon Marketing is truly one of the best companies I have ever hired to help my company grow. My go-to company for everything and we have developed a long lasting relationship."
15
Five-star reviews on our Google Business Profile.
Seen enough proof?
Get your own line on the scoreboard.
Or call (832) 979-8426. Alex picks up.
5.0 · 15 Google reviews How it works
Three steps. Zero pressure.
01
You tell us your context.
Take the Right Fit Survey or just get in touch. We only ask for the context we actually need.
02
15-minute fit call. No pitch deck.
We ask more than we tell. If we're a fit, we'll say so. If we're not, we'll tell you that too and point you somewhere that is.
03
A 90-day plan. Yours to keep.
We leave you with a prioritized roadmap across marketing, sales, support, or operations. Hire us to run it, or don't. It's still yours.
Frequently asked
Short answers.
Do you work with my trade?
We work with home services and contractors: roofing, HVAC, plumbing, electrical, remodeling and construction, and restoration, plus adjacent trades like garage doors, pressure washing, and pest control. That focus is on purpose. If you run a different kind of business, we’ll say so honestly and point you somewhere better suited.
I've been burned before. Why is this different?
Because you own everything we build. Your website, your domain, your Google Business Profile, your ad account, your call tracking. Month to month. If we stop earning it, fire us and keep the whole machine. And the first call isn’t a pitch: we ask more than we tell.
Is this just ads, or the whole system?
The whole system if you want it: marketing that books the right jobs, follow-up that answers every call in minutes, 24/7 answering that catches the 2am emergency, and back-office automation that ends the 9pm paperwork. Most owners start with one piece and expand once they see it working.
How long until the phone rings?
Depends on the lever. Paid search and Local Services Ads can put calls on your phone in weeks. Search rankings and reputation compound over months and keep paying after we stop touching them. On the fit call we'll tell you which fits your goal and your budget, and we report progress in booked jobs and dollars, not impressions.
What's this going to cost?
The Starter plan is $397 a month, month to month. It includes a website, light SEO and AI-SEO, Google Business Profile optimization, and LeadExploder access, our lead-capture and follow-up platform. If you want ads run for you, ad management starts at $500 a month per channel (Google Ads or Meta), plus the ad spend you pay to the platform, and the fee goes up with spend. AI implementation, like an AI receptionist, is custom pricing. On the fit call we'll tell you which of these you actually need.
Ready to talk?
Three ways in.
Pick the one that matches where you're at. We'll meet you there.