Running ads and can't tell if they're actually working?
You spend every month on Google or Facebook and get back something. But you can't say how many of those dollars turned into booked jobs, or how much got burned on people who were never going to call. We'll take your account apart and show you, in plain dollars and jobs.
Get your free teardown
Tell us where you advertise. A human sends your ranked breakdown within 2 business days.
Got it. Your teardown is on the way.
We'll take your account apart the way an operator does and send your ranked breakdown within 2 business days: the gaps, the junk spend, and what a booked job is really costing you. No pitch, just the breakdown. Our first email includes the two-minute steps to share view-only access, or just reply with your last report.
Not an automated score and not a vanity dashboard. A human goes through your account and sends back the specific gaps, the wasted spend, and the one number that actually matters: what a booked job is costing you right now. Here's the shape of it:
Google or Facebook, it doesn't matter as much as you'd think. Your ads either have these five or they quietly leak money. We check every one and tell you exactly what to fix first.
The offer
Is there a real reason to pick you over the other three tabs a buyer has open? "Same service, same price as everyone" is invisible. We check whether your ad gives a nervous buyer a reason to stop.
Who your money reaches
Who your ad dollars are actually going toward. On Google that's the searches you're paying for, and the junk ones nobody blocked. On Facebook it's who you're putting the ad in front of, and who actually reaches out versus just scrolls past.
What the ad says
Does the ad match what they searched for, or who they are? When the ad and the person don't line up, that's money handed straight to Google or Facebook.
The page they land on
Where your ad sends people. Someone you paid to send over, dropped onto a slow homepage with no obvious way to reach you, is money you bought and let walk. We check whether the page is actually built to get them to call.
The follow-up
What happens after the call or form comes in. Most ad spend is wasted at the end, not the start: an inquiry that sits for hours goes cold. We check your speed-to-respond and where booked jobs fall through.
Your Search Terms report, and where the budget really went
On Google, one report shows the actual words people typed to make your ad show up. It's usually full of searches that were never going to book: how-to-fix-it-myself, people hunting for a job, the wrong town, competitors' names. We pull yours, add up how much of last month's money went to them, and show you what to shut off, so that money moves onto the real customers. (On Facebook, we do the same with where your ads showed and who they reached.)
Send us your account
Read-only access, your last report, or just the details. Google Ads or Meta, both is fine. If you're not sure how, send the form and we'll walk you through the two-minute read-only steps.
We take it apart like an operator
A real person on our team goes through the 5 things, pulls the actual searches and spots your ads showed up in, and works out what a booked job is really costing you. Not per website visit, per job you actually win.
You get the breakdown
The specific gaps, the junk spend, and the real numbers, in your inbox within 2 business days. No pitch, just the breakdown.
We're Mastodon Marketing, a team that's run ads and filled schedules for operators across Houston for 15+ years. Roofers, HVAC, plumbers, electricians, remodelers, restoration. The trades that live and die by the phone ringing.
We run this exact teardown for paying clients every month. This is the same process, free, with no obligation. We're not going to pitch you. You'll get the breakdown, and what you do with it is up to you. If you want help fixing it, you know where to find us. But that's your move, not ours.
Find out where your ad budget is actually going
Same spend, a lot more booked jobs. Get your free, ranked breakdown and your real cost per job. No pitch, just the breakdown.