Running ads and can't tell if they're actually working?
You spend every month on Google or Meta and get back something. But you can't say which clicks became booked jobs, or how much went to searches that were never going to call. We'll take your account apart and show you, in plain numbers.
Get your free teardown
Tell us where you advertise. A human sends your ranked breakdown within 2 business days.
Got it. Your teardown is on the way.
We'll take your account apart the way an operator does and send your ranked breakdown within 2 business days: the gaps, the junk spend, and your real cost per booked job. No pitch, just the breakdown. Keep an eye on your inbox.
Not an automated score and not a vanity dashboard. A human goes through your account and sends back the specific gaps, the wasted spend, and the one number that actually matters: what a booked job is costing you right now. Here's the shape of it:
The platform doesn't matter as much as you'd think. Google or Meta, a campaign either has these five or it leaks money. We score every one on your account and tell you exactly what to fix first.
The offer
Is there a real reason to pick you over the other three tabs a buyer has open? "Same service, same price as everyone" is invisible. We check whether your ad gives a nervous buyer a reason to stop.
The audience
Who your budget is actually reaching. On Google that's the search terms you're paying for, and the junk ones you never blocked. On Meta it's the targeting and who's actually converting versus just clicking.
The message
Does the ad match what they typed or who they are? A mismatch between the search and the ad, or the audience and the creative, is money handed straight to the platform.
The conversion path
Where the click lands. A paid visitor dropped onto a slow homepage with no obvious next step is a lead you bought and let walk. We check whether the page is actually built to book.
The follow-up
What happens after the lead comes in. Most ad spend is wasted at the end, not the start: leads that sit for hours go cold. We check your speed-to-lead and where leads fall through.
Your Search Terms report, and where the budget really went
On Google, one report shows the actual phrases people typed to trigger your ad. It's usually full of searches that were never going to book: DIY how-tos, job seekers, the wrong city, competitors' names. We pull yours, add up how much of last month's budget went to them, and show you what to block, so that money moves onto the searches that actually pay. (On Meta, we do the same with placements and audience breakdowns.)
Send us your account
Read-only access, your last report, or just the details. Google Ads or Meta, both is fine. If you're not sure how, send the form and we'll walk you through the two-minute read-only steps.
We take it apart like an operator
A human on our team goes through the 5 ingredients, pulls your search terms and placements, and works out your real cost per booked job. Not per click. Per job.
You get the breakdown
The specific gaps, the junk spend, and the real numbers, in your inbox within 2 business days. No pitch, just the breakdown.
We're Mastodon Marketing, a growth team that's run paid ads and local SEO for operators across Houston for 15+ years. Home services, trades, clinics, law firms. Businesses that live and die by the phone ringing.
We run this exact teardown for paying clients every month. This is the same process, free, with no obligation. We're not going to pitch you. You'll get the breakdown, and what you do with it is up to you. If you want help fixing it, you know where to find us. But that's your move, not ours.
Find out where your ad budget is actually going
Same spend, a lot more booked jobs. Get your free, ranked breakdown and your real cost per job. No pitch, just the breakdown.