Alex Rocha
Houston-born operator with 15+ years of digital marketing experience building systems for SMBs. Founded Mastodon Marketing in 2022. We don't sell fluff and vanity metrics. We sell results you can recognize.
What I do.
I build and run growth systems for home services and contractors. The bet is simple: most owners do not need more strategy decks. They need someone who ships. Mastodon is the firm I wanted to hire when I was on the other side of the table.
I started Mastodon in 2022 because the tools finally caught up. The same systems the large consolidators use to book jobs are now available to any independent shop that wants them. The difference is implementation. We do that work for home services and contractors: roofing, HVAC, plumbing, electrical, remodeling, restoration.
The short version.
I grew up in Houston, Texas. In 2013, my CEO at the time handed me a small online marketing budget and asked me to figure it out. That started the journey into digital marketing. I got obsessed and never stopped.
Since then I have managed large monthly ad budgets across Google, Meta, TikTok, and Bing, built marketing teams from scratch, and shipped campaigns across SEO, paid, content, and automation. In 2022 I founded Mastodon Marketing to do this work for SMBs the way I always wished agencies would: operator-to-operator, implementation-first, no vanity metrics.
Career, in chronological order.
VP of Sales and Marketing, Online Credit Repair
Leading sales and marketing for a California-based credit repair company helping everyday people clean up their credit and get mortgage-ready. What I run day to day:
- Paid acquisition across TikTok, Meta, and Google Ads, with TikTok a main source of new leads
- The full GoHighLevel CRM stack: lead routing, pipeline automation, call tracking, conversation logging
- The inside sales team (Credit Analysts and appointment setters), from comp plans and title hierarchy to scripts and call coaching
- The sales script playbook built on proven frameworks from the greatest sales trainers in the industry
- Website, landing pages, and offer development
- The TikTok Live to booked appointment SOP that prioritizes call commitment before contact info collection
- Weekly sales scoreboard and Meta Ads performance reporting to the CEO
Founder, Mastodon Marketing
I founded Mastodon Marketing to build marketing and automation systems for home services and contractors. We help shops book more of the jobs they actually want, answer every call, and keep the follow-up airtight. The work includes:
- Implementing 24/7 answering, missed-call recovery, and full automation systems that touch real customer workflows
- Optimizing marketing strategies for measurable growth across SEO, paid, content, and social
- Overseeing project development, client relations, and the deployment of the systems that actually move the needle
- Elevating client digital presence across the channels that fit each client's market and buyer journey
Mastodon serves home services, healthcare, professional services, real estate, and B2B operators across Greater Houston and statewide Texas.
Chief Marketing Officer, The Credit Agents
Drove brand engagement and reach by developing and overseeing paid ads, social media, SEO, affiliate marketing, email, and other campaigns across a decade-long tenure. Headline outcomes:
- Oversaw the advertising budget across Facebook Ads, Google Ads, Bing Ads, TikTok Ads, SEO, and more
- Built and grew the marketing department from the ground up, including training, mentoring, and development
- Shipped marketing projects with measurable revenue attribution
- Built the weekly KPI reporting cadence that the CEO actually uses to make decisions
- Continuous market research across Google Analytics, Facebook Insights, SEMRush, BuzzSumo, heatmap tools, Google Search Console, and Audience Insights
District Manager, Sticky Promotions
Oversaw the staff and the entertainment locations in the district. Operational ground school that taught me how SMBs actually work, before I had any digital marketing experience:
- Spearheaded development and execution of local marketing campaigns for every venue
- Prepared monthly P&L statements and identified key areas for improvement
- Optimized customer experience by analyzing real-time feedback from clients and staff
- Worked marketing campaigns, internal optimizations, pricing strategy, and employee performance improvements across the locations
Outcomes I've shipped.
- RJT Construction: doubled website visitors in 90 days (+152 percent, per RJT's Google Analytics). Case study
- Pro-Fresh Houston: 117 percent visitor lift after positioning pivot (client's analytics, period over period). Case study
- Online Credit Repair: GBP-led visibility lift. Case study
- See all case studies
Where I've shown up.
- Credit Repair Cloud Podcast: "Credit Repair Ads That Work: Generate Leads Daily." Apple Podcasts · YouTube
If you run a podcast, conference, meetup, or publication that covers home-services marketing, paid acquisition, or operator-to-operator growth: I'm available for guest spots. Reach out via the contact info below.
Work with real numbers behind it.
Off the clock.
I travel with my fiance. We play with our dogs. We try new restaurants whenever the chance comes up. Houston is the kind of city that rewards being curious about what's around the corner, which is most of how I spend non-work time.
How I run Mastodon.
We do not sell fluff and vanity metrics. We sell results you can recognize.
That sounds like a slogan. It is also literally how the firm operates. If a client cannot measure the outcome we shipped in dollars, hours, or attributable leads, we did not do the job. Strategy decks are not a deliverable. Working systems are.
The corollary: we tell prospects no a lot. If what we sell is not the right answer for their bottleneck, we say so. If they need a CRM cleanup before they need automation, we say that. If their problem is org structure or hiring, we say that too and recommend the right partner. We've sent more than a few prospects to competitors when the fit was wrong. That's the only way to be honest with the work.
Where to find me.
- Phone / SMS: (832) 979-8426
- Email: support@mastodonmarketing.com
- Office: 1853 Pearland Pkwy Ste 123 PMB 1083, Pearland TX 77581
- LinkedIn: linkedin.com/in/mralexrocha
- Mastodon Marketing on LinkedIn: linkedin.com/company/mastodon-marketing
- Instagram: @mastodon.marketing
- YouTube: Mastodon Marketing channel