One plan at $397 a month. Everything else is quoted.
Starter has a fixed price, so we publish it. Ad management depends on your ad spend and AI implementation depends on what you want built, so those are quoted on a call.
How Mastodon prices, in 90 seconds.
Starter is $397 a month, month to month. It includes a website, light SEO and AI-SEO, Google Business Profile optimization, and LeadExploder access. If you want paid ads run for you, ad channel management is an add-on that starts at $500 a month per channel, plus the ad spend you pay to the platform. AI implementation, and any SEO, content, social, or web scope larger than Starter, is custom pricing: request a quote.
Starter.
Starter plan
$397/moThe base every home services business needs, on one monthly price:
- A website. Built for you, on a domain you own.
- Light SEO and AI-SEO. The on-page and local basics that help you show up when homeowners search your trade, in Google and in AI answers.
- Google Business Profile optimization. So the listing people find is complete, accurate, and worth calling.
- LeadExploder access. LeadExploder is our lead-capture and follow-up platform.
Right for: owner-operators and small crews who want to be found and to catch the leads they already get before spending on anything else.
Month to month.
Ad channel management (add-on).
Google Ads and Meta
From $500/mo per channel + ad spendWe run the channel for you. The channels we manage are Google Ads and Meta (Facebook and Instagram). Management includes creative iteration, conversion-tracking setup, and monthly reports in dollars, not impressions.
How the price works: the fee starts at $500 a month for each channel, and it increases as your ad spend increases. Ad spend is paid to the platform, separate from our fee. We quote the exact fee on the call, based on what you plan to spend.
Running both channels means two management fees, one per channel. See Google Ads management and Meta Ads management.
AI implementation.
Custom builds
Custom pricing, request a quoteThis is where we put AI to work in your day-to-day. The builds we do most often:
- AI receptionist that answers calls and books the job.
- Missed-call text-back automation beyond what Starter covers.
- Lead qualification that screens inquiries and routes the good ones to a person.
- Scheduling that books, reschedules, and reminds.
- Review automation that asks for reviews and drafts replies.
Larger builds combine several of these across marketing, follow-up, answering and booking, and back-office work. Because the right build depends on your phones, your tools, and your trade, we price each one to scope. See the AI playbooks for what each one does.
Need more SEO, content, social, or web design?
Starter covers light SEO and AI-SEO and a website. If you want a larger SEO program, regular content, social media management, or a bigger web build, that is custom pricing. Request a quote and tell us the scope you have in mind. Details on each are on the services pages.
The three options side by side.
| Starter | Ad channel add-on | AI implementation | |
|---|---|---|---|
| Price | $397 a month | From $500 a month per channel, plus ad spend | Custom pricing |
| What sets the price | Nothing. It is a flat monthly price. | Your ad spend. Higher spend, higher fee. | The scope of the build |
| What you get | A website, light SEO and AI-SEO, Google Business Profile optimization, LeadExploder access | Management of Google Ads or Meta (Facebook and Instagram) | AI receptionist, missed-call text-back beyond Starter, lead qualification, scheduling, review automation |
| How you get a number | It is on this page | Quoted on the call, based on spend | Request a quote |
Common questions.
- How much does it cost to get started?
- The Starter plan is $397 a month, month to month. It includes a website, light SEO and AI-SEO, Google Business Profile optimization, and LeadExploder access.
- What is LeadExploder?
- LeadExploder is our lead-capture and follow-up platform. Starter includes access to it.
- How much does ad management cost?
- Ad channel management starts at $500 a month per channel, plus the ad spend you pay to the platform. We run Google Ads and Meta (Facebook and Instagram). The fee goes up as your ad spend goes up, and we quote the exact number on the call based on what you plan to spend.
- Who pays for the ads themselves?
- Ad spend is paid to the platform, Google or Meta. Our management fee is separate and is quoted on the call.
- How much does AI implementation cost?
- Custom pricing. What we build depends on your calls, your tools, and what you want automated, so we quote it per project. Request a quote and we will put the number in writing.
- What counts as AI implementation?
- An AI receptionist, missed-call text-back automation beyond Starter, lead qualification, scheduling, and review automation, plus larger builds that combine them.
- What if I need more SEO, content, social media, or web design than Starter includes?
- Anything beyond Starter's light SEO and AI-SEO is custom pricing. Request a quote and tell us the scope you have in mind.
- Are you month to month?
- Starter is month to month. We confirm the terms for ad management and AI implementation in writing before work starts.
- Why are only some prices published?
- Starter is the same for everyone, so it has a fixed price. Ad management depends on your ad spend and AI implementation depends on scope, so those are quoted on a call.
- How do I get a quote?
- Book a 15-minute fit call or send a request on the contact page. We ask about your trade, your area, and what you want more of, then quote in writing.