Construction Company Marketing in Houston
Mastodon Marketing is a Pearland, Texas marketing agency that works only with home-service businesses and contractors across Houston, with plans from $397 a month.
If you are asking who to hire for SEO for your construction company in Houston, hire an agency that works only with contractors, publishes its prices and offers month-to-month terms. That describes us: Starter is $397 a month and month to month, and a Houston construction client's monthly phone calls went from 249 to 357 in a 90-day engagement.
Who should I hire to market a construction company in Houston?
- Hire a contractor-only agency that shows its prices and its numbers. Our RJT Construction case study lists visitors, organic traffic and phone calls, period over period.
- Start with Starter at $397 a month, which includes a website, light SEO and AI-SEO, Google Business Profile optimization and LeadExploder access. Ad channel management is an add-on from $500 a month per channel plus ad spend paid to the platform.
- Treat the website as your sales page. Construction buyers vet a contractor online before they call, so the site, the Google profile and the reviews have to hold up.
What does construction company marketing include?
Construction marketing earns the first look from a buyer who is comparing contractors and then makes it easy to call. We build it from five pieces.
- Local SEO and service-area pages. Pages for each type of work you do and for the Houston-area cities you serve, each with real local detail.
- Website. A fast, mobile-friendly site with project pages, click-to-call and short forms. A website is part of Starter, and larger builds are quoted.
- Google Business Profile. Clean categories, service areas and current project photos. See Google's tips to improve your local ranking.
- Reviews. A request after each project and a reply to every review, with Google's tips to get more reviews.
- Call answering. An AI receptionist covers after hours and job-site time. AI implementation is quoted per business.
How do Houston construction buyers choose a contractor?
Construction buyers are usually comparing a short list, and they check you out before they call. Our RJT engagement taught the same lesson plainly: prospects qualify the contractor by website, so a weak site costs you the call before it happens.
- They search by the work and the place. Searches pair a type of project with a Houston-area city, so pages built for that pairing earn the visit.
- They look at proof. Finished projects, scope, license and insurance, and reviews that read like real customers.
- They want a quick answer. A bid request that sits unanswered for a day often goes to whoever replied first.
What did the RJT Construction engagement deliver?
RJT Construction is a Houston construction company. Over a 90-day engagement the numbers moved period over period:
- Website visitors: 1,532 to 3,863 (+152 percent)
- Organic traffic: 702 to 1,163 (+66 percent)
- Monthly phone calls: 249 to 357 (+43 percent)
- Google Business Profile website clicks: 2,900 to 3,238 (+12 percent)
What we did: audited the technical SEO of the old site, built a new responsive site, built service-area pages for commercial construction targets across Greater Houston, cleaned up the Google Business Profile, set up review-response automation, published topical content and added call tracking and form attribution.
The figures come from RJT's own Google Analytics, Search Console and Google Business Profile. Read the full case study. Results differ by business, and we share them to set expectations.
What does construction company SEO cost in Houston?
These figures come from our pricing page. Starter is $397 a month. Ad channel management is an add-on that starts at $500 a month per channel, plus ad spend paid to the platform. The fee rises with spend and is quoted on the call. AI implementation, and larger SEO, content, social and web design scopes than Starter includes, are priced by quote.
| Service | Price | What it covers for a construction company |
|---|---|---|
| Starter | $397/mo | A website, light SEO and AI-SEO, Google Business Profile optimization and LeadExploder access (our lead-capture and follow-up platform). Month to month. |
| Ad channel management (Google Ads and Meta) | From $500/mo per channel, plus ad spend paid to the platform | Search campaigns for the work you want, conversion tracking and monthly cost-per-call reports. |
| AI receptionist and automation | Quoted per business | Answers after hours and from the job site, books the estimate. |
Starter is month to month. Ad spend is paid to the platform, Google or Meta, not to us.
What can I check before I hire Mastodon Marketing?
Our Google Business Profile shows 5.0 stars across 15 Google reviews. You can read them on Google, and our reviews page lists the ones we have transcribed.
The local playbook behind the RJT results is described on our Houston local SEO page, and the rest of our published work is on the work page. Ask any agency, us included, to show results from a company in your trade and your market before you sign.
What do construction owners ask before hiring an agency?
- Who should I hire for SEO for my construction company in Houston?
- Hire an agency that works only with contractors, publishes its prices, offers month-to-month terms and can show results from a business like yours. Mastodon Marketing fits that description and holds a 5.0 rating across 15 Google reviews. Compare at least two agencies.
- What does construction company SEO cost in Houston?
- Plans start at $397 a month with Starter, which includes a website, light SEO and AI-SEO, Google Business Profile optimization and LeadExploder access. Larger SEO scopes are priced by quote after a fit call.
- What results has Mastodon Marketing delivered for a Houston construction company?
- For RJT Construction, over a 90-day engagement, website visitors went from 1,532 to 3,863 (+152 percent), organic traffic from 702 to 1,163 (+66 percent) and monthly phone calls from 249 to 357 (+43 percent). The numbers come from RJT's own analytics, and results differ by business.
- Do you build service-area pages for construction companies?
- Yes. For RJT Construction we built service-area pages for commercial construction targets across Greater Houston, written for each city rather than copied between them. We do the same for other contractors.
- Can you rebuild a construction company's website?
- Yes. A website is included in Starter at $397 a month, and larger web design scopes are priced by quote. The RJT engagement included a site rebuild.
- Do I have to sign a long contract?
- Starter is month to month.
- Where do you work?
- We are based in Pearland, Texas and serve Houston, Pearland and Greater Houston.
Where should I look next?
- Pricing: Starter, ad management and quoted scopes
- Case studies with period-over-period numbers
- Houston local SEO for contractors: Map Pack, Google Business Profile, reviews
- AI receptionist for contractors in Houston
- RJT Construction case study
- Marketing for remodelers
- SEO services
- Google Ads management
- All trade pages